Why Seagull Stitches? How I named my business.

Posted by erin matthews on

How do you name a business? Good question. I've only named one, and maybe I just got lucky. However, if you follow these steps, you might be able to come up with a great name for your own business.

Step 1: I needed something that described my art. Words like "needle" or "thread" would strongly convey what my business was about. I really liked the idea of the word "stitch" because it didn't specifically apply to embroidery. It also meant that I could stitch together photos and pieces of a collage.

Step 2: I wasn't an embroidery artist when I started Seagull Stitches. I know that's weird, but hear me out. When I was a kid, my mom taught me counted cross stitch. I loved it, but gave it up when I got older. A couple of years ago I ran across some hand embroidery. I realized that this medium allowed you to stitch your own drawings! I was so keen to start that I ran out and bought some supplies. I was able to use my former knowledge of cross stitch to just wing it. And the first two things I made? Little seagulls flying and a small shark fin.

girl and embroidery seagulls

Step 3: I wanted a simple, two word business name. I'm really into alliteration (where words start with the same letter) because I'm a nerd and I have a nerdy English Lit. degree. Seagulls are one of my favorite birds and they're an "s word" which is exactly what I was looking for. Plus, as I had mentioned, I wasn't an embroidery artist yet, but I knew that even if I couldn't embroider anything else, seagulls would always be an option.

dog drawing seagulls

Step 4: Apply the name to your social media and do all the business-y stuff.

Any questions or want to know more? Comment below. :)


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